Young startuppers might face challenges like finding the money for project realization and choosing contractors. Investors can help with the money issue. How you will present your idea to them will define how successful your startup will be in the future. Or will your startup even exist?
Investors would be interested in the idea, but quality development and great UI/UX design can convince them to put their money into your product. Software development for startups is a job for experienced and skilled fellas like Purrweb team 😉
To present your idea the best way, you should choose an MVP (or minimum viable product) approach. This is the first version of the product that shows users the main functionality of the app as if Uber were just a service to connect the driver and the client (which, by the way, was in the very beginning).
In our article, we would like to tell you about startup events as one of the methods to attract people to your project. At a startup event, you can present your product to investors, learn more about other startups, gain knowledge from more experienced guys, or share your expertise. Your background and goals determine what you will get from a startup event.
These events usually involve entrepreneurs, guys already developing something, marketers, managers, and — the coolest thing — business angels and venture capitalists. If they think your idea is worth it, these guys can sponsor your project in the early stages.
Let’s take a closer look at why business events are good and what young entrepreneurs can do there:
Meet new people
Startup events help build useful connections: investors, business partners, and just those who can help with advice. Having earned a reputation in the eyes of some people, the whole community will treat you like a professional. These events will give you the opportunity to meet people with common interests and to see competitors.
Be trendy
Industry events keep you updated on what’s new and exciting. You will have the opportunity to learn about these trends as soon as they appear. As an entrepreneur, you want your company to stay relevant. You need to offer users something new or improve an existing solution, and such events will help you stay in trend.
Learn the rules of the game
By attending events, you can learn about industry best practices and regulations. This will help you avoid costly mistakes in the future. Talk to as many people as possible. Get out of your comfort zone and hang out with people who may seem ‘bigger’ than you. Ultimately, the goal is to make good connections.
Attract investors
The best way to get the investors’ attention is to talk to them directly. Face-to-face conversations build trust and help you establish long-term relationships. Investors will not want to invest a lot of money in a product that the creator does not believe in. They need to trust you. Investors frequently attend the events as this is also a great chance to meet new players and businesses in the industry.
Win the hearts of first users
One of the biggest hurdles for startups is when the product is ready, but it is not promoted in any way, and the brand is not recognized. At this stage, many may give up. Marketing campaigns may not work if you don’t put in the effort to tell and show the world what you can do. By attending such networking events, you can meet your potential customers, talk to them directly, and evaluate how your product or service can improve their lives. You also have the opportunity to present your idea to a large number of people and see how they react to it.
Hire contractors
Business events are a great opportunity to tell about your project and find yourself a team for its implementation. This way, you get to know your potential contractors better in a less formal setting. It’s much easier and more efficient than leaving a basic first message on Facebook.
Make a profit
Business events are a great experience anyway. You will receive new information and become familiar with the world of startups and startuppers. No matter what industry you are in, you will learn how to find a business angel for a startup by attending a tech or business conference. If you don’t even have an idea for your future product, you will still get a lot of inspiration from people who have already started their journey.
Where to pitch your startup?
1) Conferences and forums
Telling about your project to a large audience and live is the best way to make a name for yourself. You can participate both in your own country and in the international arena. At such events, as a rule, there is competition for startups. If your presentation of the project becomes the best, then it can receive funding from an investor. To increase your chances of winning, it’s essential to study successful business presentation examples and incorporate effective strategies into your pitch. Even if you don’t win, events like these are a cool way to meet new people and potential partners or get to know the leaders of your industry.
2) Online platforms
COVID-19 still affects our lives and makes it impossible to attend some events with a large number of participants. But you can talk about your startup without leaving your home. It would help if you had a cool presentation and confidence in what you are doing. Online events have their advantages: at home, you may not worry that you have to perform in front of a large number of people. You don’t even need to go anywhere!
The pandemic has shifted the focus of investors’ attention. Obviously, it has become more profitable to invest in projects that are more relevant for this difficult time — for example, applications for online consultation with a doctor, video conferencing, or streaming services.
3) Crowdfunding platform
In addition to start-up events, there are crowdfunding platforms where you can post your projects, and others will sponsor them. Anyone interested in your idea can transfer funds for its implementation. For example, Kickstarter. It is an international platform based in the USA. For participation, the fund will take from you 5% of the collected funds.
Idea pitch: key points
Look for investors
Who can invest in your project?
You can become your own investor and take money from your savings. Or take a loan. But there are obvious risks — if you fail, you can lose all your money. For a newbie in the startup world, this is a bad idea.
Also, you can ask friends or family for money. However, not all of us had a wealthy aunt in Australia who left an inheritance, and few people were willing to cooperate with their relatives. Therefore, you need to think about how to find a business angel for a startup. For startuppers who have ambitions to create their own product, these people can help with that. As a rule, angels are wealthy people who support young startups in exchange for making a profit from implementing their ideas.
Do market research and plan
Before developing an MVP, you need to understand who your potential customers will be and how you will address their problems. To do this, you need to study your niche and audience. You could, for example, make a focus group, reach out to your target audience and ask questions. For example, you have real estate rental offers. To compose portraits of your target audience, you need to find out what types of real estate people are interested in: apartments or country houses, what is in demand in the region you need, and what kind of income people have. This will help you convince investors that your idea solves a real problem and there is a market for it.
In fact, investors invest money not in detailed business plans but in people and their ideas, as well as in numbers and metrics. For them, the important things are the size of the market, the dynamics of user growth, and revenue. Tell them about your plans, for example, what else you will add to your product after the release, and how you will promote it.
Remember to take a look at the competitors too! For example, look at what platform they have placed their product on, why web, or mobile, which things seem cool to use, and which ones are inconvenient.
Don’t ignore UI/UX design
Cool UI design really attracts users, but an equally cool UX will help you make them permanent. Do not overload your product with complex animations, the main thing is to make it convenient to use. If the product has real value, it will have users, which means that people will invest in such a product. Thoughtful business logic and attractive visual design increase the chances of your product finding its audience.
Do the UI/UX research to create an intuitive app that users will appreciate. For a real estate application, for example, you need to provide people with as much data about each other as possible and add accurate filters for a more custom search.
Ok, let’s check the startup events!
We present you with a list of events that will take place in 2021. By visiting them, you can learn from the experience of the best business startups and startuppers.
Web Summit
Startup Grind Europe
The conference is in the heart of the best business startups — Silicon Valley. Where else to look for mentors and coaches? You can also join the event online, along with 15,000 other people from all over the world. Among the speakers are guys involved in creating Slack, WhatsApp, and Google.
Slush
This event promises to be ‘physical and safe’ and is intended for 8,000 people. It started with a meeting of 300 people. The goal was to help the new generation of entrepreneurs create the best startup companies. They have an online community that you can join now. The conference exists in more than 40 cities around the world.
Bits & Pretzels
Europe’s lead festival for apps. At the event, you can join the startup exhibition and tell people about your project. By the way, it takes place at the same time as the Munich Oktoberfest. It’s easy to make a name for yourself at the festival — speak in front of hundreds of investors or promote your company by collaborating with the event.
B2B Rocks
One of the main events in the SaaS and B2B startup environment. This event focuses on providing helpful advice through short presentations from popular founders and industry leaders. Since it is one of the largest technical conferences in Europe, it is also an ideal opportunity to expand your network.
GrowthHackers
The Growth Hackers community hosts one of the largest tech conferences in San Francisco that focuses on innovative marketing strategies. The event is a must-have for founders of tech startups who want to connect with like-minded people and explore important new directions in their industry.
SaaS North
SaaS North is recognized as one of the best 2021 entrepreneurship conferences in Canada. The event aims to help fast-growing startups scale their businesses as much as possible by learning from industry experts and gaining hands-on experience in various workshops.
TechCrunch Disrupt
During this online event, you will take part in interactive sessions with leading investors and experts in a variety of fields, from fundraising to growth and recruiting. Attending this conference means getting inspired by leading founders and investors who share their success stories. The TechCrunch Disrupt conference was featured on the Silicon Valley TV series.
Starting Up
This series of startup events is held every month to discuss key opportunities, challenges and solutions for anyone looking to create the best startup companies in 2021. The events cover the entire process, from idea generation to market research to starting a business.
Wonder Women Tech
Startup conferences, like many other things, want to fit the current agenda! So, this rather young conference was created by women who changed the world. The event brings together professionals from the fields of science, technology, engineering, art, and mathematics. Wonder Women is a meeting of professionals who can help you not only find funding for your startup but also help you grow as an individual and an entrepreneur.
Which startups receive funding at the events?
Dropbox
Who hasn’t heard about the file-hosting service Dropbox? It is recognized as one of the most valuable startups in the US and one of the best investments. Dropbox was officially launched as a startup at TechCrunch Disrupt in 2008.
Yammer
The startup raised $142 million before being bought by Microsoft for $1.2 billion in 2012. The Yammer platform was originally designed as an internal communication system. Today, it brings together leaders, communicators, and employees to build communities, share knowledge, and engage with teams.
Lalibela Global-Networks
Digital software for hospitals in Ethiopia. Optimization of processes will help make health care accessible to more people. For the African continent, this is a significant step in the health sector, where hundreds of thousands of dollars were spent on supplying paper for hospitals.
This isn’t the first time a medical startup has won funding for a startup event. Nutrix, a Swiss needle-free device for diabetics, won the 2019 Web Summit. In June, the Polish glucose monitoring startup GlucoActive won at Collision from Home.
Canix
Enterprise resource planning platform to reduce the time it takes cannabis growers to enter data. It can be integrated with common software. The founders say their platform can help manufacturers increase margins by lowering labor costs.
Some advices
Startup events and meetings bring together various experts and entrepreneurs, all of them have their own work experience, knowledge, and skills. It is worth attending such events both for those who only dream of entrepreneurship and for those who have already singed wings on their first projects. Startup events are about inspiration, connections, mentorship advice, and opportunities, so keep the following things in mind when attending:
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- Make new acquaintances. As much as possible. Many things in the world can be solved by connections now. Some people can introduce you to others, or even to great development agencies.
- Be calm and confident. People come to such events to get something good, so be yourself when meeting new people. This will help you build more sincere relationships and attract more people.
- Be honest.Tell about your project as it is. This will help you establish an honest business relationship. Attend business events to acquire new clients, mentors, business partners, or potential investors.
- Discuss pains. Everyone has different projects and ideas, but the problems are similar. For example, how can you entrust your idea to contractors or promote an app after release? People will understand you, and you will have a trustworthy relationship. This way, it will be clear that everyone is actually ‘in the same boat.’
- Show your value.Give others something that makes them want to stay in touch with you. Startup events are, first of all, an exchange of experience. When you get something good, try to give something in return. The balance of goodness in the world, you know.
- Stay in touch. It is the foundation for strong networks and relationships. Therefore, communicate with new contacts after the event, for example, by exchanging contacts in Telegram.
So what?
Let’s pin it. It is impossible to come up with something unique now. In fact, everything that could be implemented has already been implemented. Therefore, you need to take your best shot not in the idea of the product and fantasies about how much profit it will bring to you even before the release (admit it, everyone did that 😉)
Follow these steps:
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- come up with not just an idea, but a solution to an existing problem
- do market research and check competitors
- find out what mistakes other entrepreneurs made before you and learn about their experience (for example, at a startup event)
- release an MVP, get users’ feedback, and improve the product
Conclusion
First — don’t underestimate the power of startup events!
You can argue for a long time about whether you need to attend startup events, listen to other success and failure stories, or you need to start acting and learn from your own mistakes. We think that strength is in balance.
Second — don’t underestimate the power of MVP!
Let’s imagine two cases:
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- You come to investors and start telling them about the idea you have, how cool it will be, the target audience, and the possible profit. Well, if you have the gift of persuasion, it might work and investors will invest in your project. But if you don’t?
- You come to investors not with an idea in which they need to invest their millions, but with a product that shows who needs it and why, and even has the first regular paying users.
The second sounds more compelling 😉 That’s why at Purrweb we follow the MVP approach to developing the best startup business. In this way, you can validate the idea and test the market. The main thing is not to stop, because MVP development is a process of constant improvement.
Have you already got an idea for getting into the game? Drop us a line to get a quote!
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