Ideas are not original
The easiest and most important lesson.
Whether you’re building ‘Airbnb for dogs’ or ‘Uber for whoever,’ there’s always a root idea that’s already been done. When it comes to ideas, nothing in this world is truly original.
Most great products aren’t truly original. Neither Google was the first search engine, nor McDonald’s and Facebook were first comers. But they didn’t die and won — simply because they’ve created something that fulfills human needs.
No one really cares
No one is gonna steal your ‘world-changing’ idea. You’re not that important at all. The one thing competitors are really passionate about is, ‘Hope, they won’t steal MY world-changing idea.’
As for larger competitors, they don’t even know you exist. So, calm down. The situations like, ‘What an amazing idea! I’ll steal that!’ never happen. Pied Piper’s story bears no relation to reality.
If going stealth, you gain no feedback
The reverse side of switching to stealth mode is that all the decisions are taken in a vacuum. If the feature set is good? If the value proposition is correct?
You won’t know until you stay by yourself
Rather than shooting in the dark, put the idea in front of people to understand what they want and don’t want. Not what your CEO or lead developer believes is good for them. This way, all UI elements and features will be picked not because of your (or someone else’s) assumptions but because everything will be tested and validated.
Ideas are not original. You’re unique, though
Take all your NDA templates and shred them. Remove all captchas from your website. Make the source code of your website public on GitHub. You still won’t be copied, seriously.
Being truly unique is not about building a product that no one has ever thought of. It’s about hiring a team to build your idea, learning how to develop a business strategy and marketing, and how to iterate and handle customers’ complaints — this is exactly what matters.
The idea alone is nothing more than just a start
So, stealth mode never works, right?
Not exactly.
If you’re 100% sure that the idea is totally unique and no one has ever thought of it — consider switching to stealth mode.
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- OR if you’re building a biotech or semiconductor product. With long and highly technical development cycles and huge competitors.
- OR if you have plenty of engaged users, remaining stealthy might be a good idea.
- OR if your product idea is a matter of national security.
Stealth doesn’t mean being paranoid. This isn’t about working with closed curtains to prevent the idea from stealing. This is just about not over-sharing your deal except with the ones that are required to know about what you do.
