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The pandemic made the whole world take an unexpected turn to digital — more and more people now buy online, with medicine high on the list of online purchases. But the growing online pharmacy and healthcare market is not limited to physical drug stores — now you will find apps for storing information about medical checkups and even managing entire pharmacy chains. Read this article if you want to learn how to join the promising market: where to start the online pharmacy app development, what “must have” features to consider, and how much it will cost.
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Pharmacy app development is not as popular as messenger apps or games. The reason lies in the fact that the ePharmacy segment is a new player in the global mobile app market, unlike eCommerce or other leaders. In addition, the pharmaceutical industry is demanding in terms of regulations and restrictions. It’s not as simple as just adding a list of the existing medications to your app; some are only available by prescription, while others must be stored in special conditions.
However, in the coming years, the online pharmacy market is set to gradually grow. By 2026 the global ePharmacy area will exceed $177 billion, according to the Fortune Business and Mordor Intelligence reports.
Today, the fastest-growing pharmacy and healthcare market segment is the Asian region. This market is perfectly situated to catch up to and eventually overtake the largest online pharmacy market, North America.
New participants are always joining the ePharmacy market. Initially, this industry was mainly made up of medicine stores, both prescription and over-the-counter drugs. But now there are cosmetics, vitamins, as well as services — audio and video consultations with doctors and chats with bots.
As the ePharmacy niche is still poorly represented on the market, there is an opportunity for growth. Therefore, you have a chance to create a product, which has no analogues on the market yet.
Let’s talk about the features of the ePharmacy market that make it different from other mobile apps and how the market benefits can be utilized by startups. A pharmacy app allows you to:
Unlike entertainment apps, a pharmacy service has undeniable value — it brings benefits because people really need it. Using medicine delivery apps, people can get help ordering medicines, consult with a doctor, and keep a treatment history.
Highlight this benefit in the vision and mission of your product: pharmacy apps save people in difficult situations when they are sick and most in need of support. In return, you get a loyal audience that understands the app’s benefits and will continue to use it. It means that you will receive a stable income by maintaining the product functions at the proper level.
If you already have a pharmacy chain, the app will help you get more customers.
You can expand your target audience by creating an app not only for customers, but also for pharmacists and healthcare professionals. Implement features that will be convenient for different categories of potential users of your app.
You can implement analytical tools to attract new customers. Your customers buy medication using a pharmacy app and they want to compare prices for similar drugs. Add a comparison tool to meet its needs. Another useful feature is the analysis of purchase history. For example, the app can store user purchase history and facilitate order management with frequent reminders.
Pharmacists often have to spend a lot of time sorting medication records, updating inventory management lists, and analyzing sales statistics. Consider built-in sales analytics and tracking systems, such as medicine code scanning, to reduce workloads for pharmacies and warehouses.
Before you start an online pharmacy app development, study the types of pharmacy applications on the market. This analysis will help you choose the direction to build your own product and highlight important points in healthcare application development.
This is a pharmacy marketplace: you collect goods from several suppliers in one place, and the buyers select and order the right drugs. The main advantage of the aggregator app is that you are not limited to the list of pharmacies and medicines. You can work with any pharmacy chain. However, in this case, you will have to build all processes for logistics, data aggregation, and collecting medication information from scratch.
Unlike an aggregator app, a store app is associated with a specific pharmacy store or chain. The online pharma store is more limited compared to the aggregator app. In return, you get streamlined processes that have already proven themselves in the pharmacy chain. The advantages of this type of pharmacy apps are well-established supply chains, accumulated medicine data, and contacts with pharmacy consultants.
This is an app for managing processes in a pharmaceutical company or pharmacy. The app can include such useful features as smart digital catalog integration, logistics attributes, and analytic settings.
You can develop a help app for pharmacists, patients, doctors, or pharmaceutical company employees who want to have all drug information in one place. For example, it may include an up-to-date list of all medications approved by the US Food and Drug Administration. Another useful feature of a handbook app is an immunization calendar that notifies users — medical professionals or patients — of the vaccination schedule.
The app should be a convenient tool for working with regularly updated databases. It is important to include clear navigation and an advanced search system.
Pocket Pharmacist app boasts easy access to full FDA prescribing information, fast drug searches, interaction checker, and even quizzes to keep you sharp
Let’s compare existing online pharmacy apps that will be useful for both customers and pharmacy staff. We selected 3 examples based on downloads, global presence, and must have features. You can borrow from our tips for your own product.
App for customers who want to buy drugs online. Walgreens is an online pharmacy store of the second largest pharmacy chain in the United States.
Walgreen helps you buy medicines, manage your prescriptions, and communicate with doctors
Key functions:
One of the pioneer products that appeared on the mobile app market in 2012.
Rite Aid helps you to manage your prescriptions, shop for your whole health needs, and receive notifications when your prescription is ready for pickup
App for employees of pharmacies and pharmaceutical companies. Just enter a pill’s characteristics, such as color and shape, to get its complete profile.
Epocrates app includes a set of useful features for pharmacists
The pharmacy app must include the necessary features to meet the needs of the business and user expectations. Consider the most important and common functions.
Any new user must be authorized, especially if they want to buy a prescription medicine. Online pharmacy apps typically ask for age, gender, and questions about health. This information is crucial if you are going to sell medicines with age or health restrictions. For example, there are special drugs that are prohibited from sale to patients under 18 years old or may not be advisable for patients with certain medical conditions.
At the same time, it is important to keep in mind the balance between the full data collection and user privacy. Your app should be compliant with privacy standards such as HIPAA.
An important issue for customers is to find the right medicine or its equivalent. First of all, implement advanced search filters and make the search as user-friendly as possible: for example, add an option to return similar drug names in the list of results, even if the user has mistyped the name of the drug.
This is a standard feature for any e-commerce app. Provide your users with several payment options — different types of cards (VISA, Mastercard), payments by transfer through an online wallet, and mobile payments. Enable the option to securely store the card details to save users’ time and simplify the purchase process.
CVS Health launched its own mobile payments solution in 2016. It allows customers to pay for products, pick up prescriptions, and earn loyalty rewards — just by scanning the barcode in the CVS mobile app. This solution helps to reduce the number of steps it takes today to complete a checkout
Users need to keep track of their orders. Here are some examples of push notifications:
Keep flexible settings in mind, for example, add a function to turn off all notifications or customize them.
The Phlo Digital Pharmacy app notifies and saves updates on important events relating to user orders
Provide your users with a tool to contact the pharmacy and courier to ask questions about medicines or verify order information. The specific type of communication channel and its implementation depends on your resources and the goals of your pharmacy app. At a minimum, add a simple chatbot to communicate with the administrator.
The Capsule app allows you to text, call, email or chat with a pharmacist anytime
An extended version of the communication function is telemedicine. In general, telemedicine works like a chatbot or a call to a medical consultant or pharmacist. If you want to create a useful pharmacy app, ask medical experts to test interface scenarios.
Some of the features could turn it from a standard drug aggregator to an indispensable app for regular use.
Let your users find out all the necessary information about drugs: the manufacturer, or drug composition, for example. In addition, you can also include a function to check the drug compatibility: some medicines must or must not be taken together.
Add a barcode scanning feature to the pharmacy app to get info about drugs, order a refill, or make a payment at a store. Scanning simplifies the UX because all data is in one place.
Scandit app enables users to see medication information like expiration dates, correct dosage, and allergy information
This feature allows users to see which drugs they have purchased in the past and helps to track the entire treatment history based on previous prescriptions. Order history can simplify record-keeping for patients and healthcare professionals.
If you create a pharmacy app from scratch, we recommend choosing a JavaScript-based tech stack. With the JavaScript stack, your app will work on any device.
Choose React.js and Node.js for a web-based app. React.js is used for the frontend part of the app — the interface with which the user interacts. Node.js — for the backend, or the “server” side. The frameworks complement each other and ensure the best performance for your app.
Opt for Electron.js for a desktop app. This will allow you to build a cross-platform product compatible with MacOS and Windows with one development team.
Consider React Native — it’s the best bet for a mobile app. One team of developers will make a product compatible with iOS and Android at the same time, which will save you money and man hours.
The niche of medicine delivery app development is heavily regulated. Regardless of where your company is based, there will be plenty of standards that you have to comply with.
We put together a list of the 8 most popular regulations for a medicine delivery app in the EU, the UK, the U.S., and Canada.
The Health Insurance Portability and Accountability Act, or HIPAA compliance is the core of any pharmacy delivery app. This law protects patient’s sensitive information such as names, diagnoses, prescribed medicine, credit card number, and other details. All online pharmacies are subjected to HIPAA rules if they operate in the U.S. market.
GDPR (General Data Protection Regulation). Any medicine delivery app that collects data from European users must strictly adhere to GDPR. This law offers strict guidelines for the handling of personal data and emphasizes user consent, rights, and information encryption.
CCPA (California Consumer Privacy Act). Relevant to pharmacy stores that cater to California residents, CCPA protects consumer info and legally requires transparency in data collection. It also gives users control over their personal information and the right to take legal action against your own pharmacy app if a data breach happens.
PIPEDA (Personal Information Protection and Electronic Documents Act). This Canadian law governs the collection and use of personal information. To comply, pharmacy app developers should consider consent tools, limited data collection, and safeguards to transfer and store user data.
Health Information Technology for Economic and Clinical Health Act specifically affects the healthcare sector in the United States. HITECH focuses on the security and privacy of electronic health information. A medicine delivery app needs to implement stringent security measures in order to comply.
The National Institute of Standards and Technology provides a framework for the cybersecurity of pharmacy delivery apps and outlines the best practices and security standards. Compliance with NIST guidelines ensures robust security measures to protect sensitive data.
For pharmacy apps dealing with prescription drugs and online medicine ordering, compliance with the Drug Supply Chain Security Act, or DSCSA is essential. It aims to enhance drug traceability, ensure secure distribution, track inventory management, and authenticate the pharmaceutical supply chain.
Cloud Security Alliance publishes regular guidelines for a pharmacy app development company, with a focus on cloud-based services and the secure management of data stored in the cloud.
If you are ready to start your medicine delivery development, consider the steps highlighted below. The approach is based on our 8-year experience in app development and over 300 completed projects.
The first step on the path to pharma app development is to decide which of the popular apps will be your points of reference. Feel free to use the experience of similar products: find tips, and notice UX hacks and features from other online pharma apps. Try to define your product goals and focus on the needs of your target audience.
We recommend starting your healthcare app development with an MVP, a minimum viable product. This is a basic version of your pharmacy app that will help to quickly test your idea on the market at minimum expense. Make a list of key features from your previous market analysis to create a vision for your product. You can also use the must-have features that we mentioned earlier in the article.
There are 3 ways of an app development company: outsourcing, freelancing, and in-house. We recommend outsourcing as it will save you time and money.
Choose a provider with relevant experience. It is better to choose an agency that has already implemented similar projects and knows the features and limitations of the healthcare application development process.
Read more about how we created a drug delivery app that helps to find medicine available in pharmacies nearby, pay for them right from the app, and get them delivered.
At Purrweb, we start working on the design with mindmap, a sort of non-linear diagram to visualize and present your concept. Then, we create wireframes — a rough sketch of an app with a layout of key elements on the page.
Next, we usually come up with a design concept and put together a UI kit with all the main design elements, fonts, icons, and buttons. In between these stages, we’re asking for the client’s feedback.
In the early stages of any medicine delivery app, the prototyping phase acts as a basic outline of a product that showcases how users can navigate it. However, these interactive flows are a step up from just visualizing the idea.
Developers use Figma to outline the product with basic functionality, and collect feedback from users, plan the user journey, and make necessary adjustments. The end goal of this process is to ensure a smooth and user-friendly experience for customers who use the online pharmacy.
In the case of an online pharma app development, we recommend starting from the mobile version. Most likely, the mobile version will be more popular for ordering medicines than the browser version, because the smartphone is always at hand.
To reach a wider audience, it makes sense to develop the app both for Android and iOS. That’s why you may want to choose React Native as a tech stack for your project. This framework allows you to develop a mobile app with one codebase for both Android and iOS — cheaper compared to native apps but just as reliable.
After your app goes to market, it’s important to analyze user feedback and improve the app in the next releases. In the case of a pharmacy app development, proper maintenance is particularly important. Take care of the most important pharmacy app properties: monitor its updates and protect user data.
Here are the factors that will influence the final cost of the pharma app development:
Below you can see our approximate cost estimate for medicine delivery app development. If you would like an accurate estimate, please contact us.
An online pharmacy app development will take about 7 months and cost approximately $112,550.
If you have an app idea and are looking for a development partner, feel free to get in touch with us using the form below. Purrweb has 8+ years of experience in MVP development and your app has every chance to become the next successful project.
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