Personal Finance App Development: features, benefits & costs

What is a personal finance app

Well, getting to the point of it is not hard. A personal finance application, also known as a budget application, is an app for managing your money. You shouldn’t confuse such software with a banking app, as the latter uses cards and accounts of a particular bank. Whereas a finance management app provides a detailed review of how you control the purse in general.

You can’t really say how many applications of that sort are available in the App Store or Google Play, but the number is definitely going to be huge. As all the developers strive to release a unique product, apps’ features differ in many respects. However, a standard set of capabilities for a money management app usually includes:

• • calculating and balancing your income/expenses;
  • budget planning;
  • saving for a rainy day;
  • figuring out cost categories you spend most of your money on.

Personal finance app concept designed by Purrweb

Before getting down to any product building, you need to gain an insight into the target audience. In terms of personal finance app development, it’s essential to study what drives users to start managing money and what objectives they pursue. The point of tracking expenses is clear and lies on the surface, but usually, there are plenty of other needs hidden behind the money management process. Here are the most common reasons:

• • “I can’t make any savings to buy a proper house for my family, the money is just slipping through my fingers”
  • “Seems like I earn enough when I get the paycheck, but I find myself out of pocket a week after”
  • “I don’t have a penny for a rainy day, and it worries me”

For such people, a budget app is a useful tool that helps them become more financially literate, discover weak points in their personal finance management, and speed up savings.

Personal finance app market review

The personal finance app market is rather promising for startups, as the number of finance software users has continued to increase over the last 4 years. Statistics show that in 2024, personal finance mobile app market is expected to reach $2.9 billion in the US. That’s a 19% increase compared with previous years.

In global reports, the finance app market has the biggest share among the entire app development sector. All these numbers make it a promising niche, appealing to developers. As a consequence, we have a highly competitive environment. So, to make a worthy adversary, you have to learn more about the best of the best in the personal finance app market.

Mint

Any list of the most popular finance tools out there would include a money management app called Mint. This application syncs bank accounts, credit cards, and retirement accounts to give an overall review of your income and expenses, suggests goals and budget plans based on the statistics, and categorizes expenses. Users value its simple and intuitive interface, high security, real-time updates on money transfers and useful tips. Anyway, there is a fly in any ointment — Mint is unavailable outside the US and Canada and can’t distinguish income from budget.

Minters receive updates on all their accounts connected to the app and gain Mintsights on financial achievements

YNAB

The second place on our finance app market list occupies a software called You Need a Budget or simply YNAB. It might be helpful for people who want to take charge of their money, save, and plan financial decisions with care. Developers claim that, in general, new users save over $600 in the first two months of using YNAB and $6,000 in the first year alone. This application is mostly about building a prosperous tomorrow, which is going to need a lot of discipline in your day.

In YNAB, users set financial goals and assign spending limits for each category

Everydollar

Everydollar is a classical financial planning app created by American personal finance advisor Dave Ramsey. It’s efficient if you aim to bring order and become savvy at managing your purse: building a budget based on income, categorizing expenses, and tracking spending habits. Everydollar can also assist you with debt payoff using the Debt Snowball Method. In a nutshell, it means paying off the smallest amount you owe as soon as possible.

Everydollar allows you to enter multiple debts and set monthly allocations

Personal Capital

Personal Capital, which is the next on our list, is slightly different from all the above-mentioned options. This is a platform offering investment services and wealth management in the first place, enriched by free financial tools, money management accounts, budgeting, and personal portfolio analysis. Personal Capital’s audience consists mainly of high net-worth users who need to monitor bank, credit card, and investment accounts all in one place. However, the app can’t be described as cross-functional, as it doesn’t have an option of adding a debit card or cash transactions.

Personal Capital offers a free retirement planner tool and a personal strategy builder

Honeydue

If you have a family or partner living with you, it’s not just about sole budget optimization anymore. The best tool for partner finance management is Honeydue, where users can check balances, track each other’s expenses, set common financial goals, and set spending limits for their accounts. Moreover, this personal finance app has a chat, so if one sees that the other has made a mysterious purchase, they may inquire about it right away. Users can also set transparency settings themselves and choose if they want to share transactions and balances with their partners or not.

There is a space for chatting and adding comments to each transaction

Types of finance apps

 As we may judge from the market review, companies turn to personal finance app development for various purposes. They combine features and build solutions according to the audience’s needs, so sorting out apps based on their area of focus in terms of mobile app development makes just a little sense.

First and foremost, if you want to build a personal finance app, you have to choose whether it’s going to be a simple or a complex app.

Simple software requires manual data entry. That means that users have to fill out all the information about income and expenses on their own. Let’s say you had your paycheck just now, you open the app and write the number you got. Then, you buy some groceries, open the app again, and write the total cost. Sounds psychologically effective, as committing reports may help grow self-awareness, but the whole idea may seem too time and effort-consuming.

Simple apps like Money Manager often have a calendar where users enter income and expenses for each day

That’s why, eventually, a complex personal finance app was invented. Complex solutions ensure automatic data entry, as you can connect them with bank accounts or credit cards. Let’s say you got the money transferred; the app recognizes this and adds it to the budget. Then again, you buy groceries, and the app commits the transaction before you can say knife. Owing to precise real-time data tracking, there is no chance to forget or miss something. However, make sure the application has strong security.

Complex apps can sync multiple cards and accounts by setting a monthly limit to each

You might be wondering why developers keep on building simple applications when we have these cool complex things. That’s not hard to guess, as the first ones are cheaper and faster to create.

What do people expect from personal finance apps

When you know what forces people into finance management, it’s essential to dwell on their needs and expectations. The two stages combined give you the full picture of features recommended to implement in personal finance app development.

Visualized reports and stats

What people want from a personal finance app is a comprehensible and objective record. And there should be a reason for them to install an app instead of writing down each penny they spend and get in a spreadsheet. So, insightful, clear, and visually compelling reports really matter.

Stats can be visualized using charts and graphs, color coding each category, here’s how the MoneyLover app does it

Personalization

Seeing your stats is good, but receiving it along with individual saving plans, recommendations, and categorization of your expenses is way better. We use financial planning apps to know more about ourselves and expect developers to understand this.

Mint offers personalized saving offers to help users collect money faster

Progress tracking

In the end, this is all about sensibly carrying the bag, so don’t ignore the psychological aspect. It’s essential for users to see if they have reached the goal of savviness or not. Besides, a money management app is a frequent assistant in savings allocation. Users will appreciate it if the software can help with reaching such goals.

The “Goals” section is a standard though valuable feature; you can make it simple like Monarch Money did

Essential features for a budget app

Now that we studied users’ drivers and examined their expectations, it’s time to move forward with the features. There are certain functions that are vital for personal finance management, and you’d better start the development process by defining those. And then, advance to some additional ones.

Core features for budgeting apps

• • Income and expense tracking. Either manually or automatically.
  • Expenses categorization. Customizable categories and color-coding for user convenience.
  • Push notifications. Reminders to insert info or notify that the transaction is tracked.
  • Goal setting. In terms of budget optimization and saving.
  • Financial reports. Visualized stats about user’s spending and incomes.

What you can top them with

• • Card/account transaction history. For complex apps.
  • Savings management. Setting monthly allocations for the future.
  • Integration with credit card or bank app. For automatic tracking in complex apps.
  • Investments. Stock portfolio and updates on its state.
  • Security: multi-step login & authorization. To make sure essential data is secured.
  • Forecasting. AI and ML-based forecasts about financial results next month.
  • Gamification. System of achievements to engage users.
  • Partner budgeting. Just like Honeydue does.
  • Personal financial advisor. Useful tips based on the user’s history.

Gamification in the Fortune City app helps approach personal finances differently; users earn badges and build a city based on their budget history

How to choose a tech stack for building a budget app

Before discussing the actual process of creating a personal finance app, you have to think over some technology matters. Now, startups have dozens of tech opportunities for software development, and making the right choice is hard.

The options here will be

• • native development;
  • cross-platform development;
  • progressive web applications development.

If you intend to release a personal finance app for Android and iOS simultaneously, you may choose either a cross-platform approach or PWA. However, one cannot upload progressive web apps to the App Store, so we recommend choosing the first option. Cross-platform development reduces time and costs, as you hire just one team that uses the same codebase for various platforms. Besides, you can create a unified design for all these platforms.

One of the most popular cross-platform frameworks is an open-source React Native framework created in JavaScript by Facebook. This solution enables startups to create software with truly native performance and user experience flexibility.

5 steps to make a financial app for budget planning

When you release a new solution, the best approach is to avoid the “go big or go home” concept. MVP or Minimum Viable Product approach has proved effective hundreds of times that’s why we strongly advise you to stick to it.

Without further ado, let’s find out how to create a personal finance app in just five steps with the MVP approach.

Step #1. Discover the product and research users

At this stage, your task would be to do the research. Start with collecting data about the target audience using the prompts mentioned above, studying the market, and defining the Must-, Should-, Could- and Won’t-haves for your product.

The discovery phase, or business analysis, is the foundation of your project, so we recommend that you do not neglect it. The discovery phase not only allows you to learn more about your target audience and market niche, but also test your idea and avoid unnecessary costs during the personal finance app development phase. It usually includes:

• • User research. The team looks for an audience that would be interested in the app. Then they create a list of questions and analyze the target audience. This includes surveys and in-depth interviews about their pain points and needs.
  • Competitive analysis. This will help you identify gaps in the market that you can use to your advantage. Identify their strengths, weaknesses, and potential threats to your business. You can read reviews to do this, but for better results, we recommend downloading the competitors’ personal finance apps yourself.
  • Product analysis and risk assessment. If the interviews and research confirm the need for your solution, the team analyzes the potential risks and determines the details of the application. They decide on the most suitable feature set, project scope, and monetization model.

You can read more about project discovery in the article we wrote together with our team of business analysts.

Step #2. Design UI/UX

As soon as the idea is crystalized, it is time to move forward to the UI/UX design. At this stage, design teams create wireframes for the future User Interface and develop its style, including visuals, color scheme, typography, etc. In terms of User Experience, it’s crucial to map out user flow and invest efforts in working out user journeys. MVP success depends much on UX and user-friendliness, so make sure you do your best at building it.

Tip! Keep it simple to create the feeling of trust and safety, which are crucial for financial apps. Though the temptation to use as many trending design details as possible is high, bear in mind that nothing should distract users from getting to their goal. Otherwise, they wouldn’t value your product.

Step #3. Develop your app

That’s the phase at which the finance app development team starts writing the codebase. You will need to hire a frontend and a backend developer. Besides, there is an option of hiring just one full-stack coder who can do both, but in this case, the development is going to extend. This process is tightly bound to quality assurance. QA checking helps eliminate bugs and make sure the financial management software works properly on any device.

Step #4. Test your idea and collect feedback

With the app released starts the most dramatic and stressful stage — idea validation. Beware that you haven’t confused MVP with the “that can do” version. The minimum viable product has to meet users’ needs anyway. You observe how people perceive the product, what they do or don’t like, and what’s lacking. Then, collect feedback and find the areas for future growth.

Step #5. Implement changes and add advanced features

With user reviews up the sleeve, it’s time that you mapped out updates and further development for your personal finance app. Release just got it on the road, starting the product life cycle. You will have to maintain the software to ensure a bug-free experience for the users, proper app functioning, or increase app safety afterward.

It’s crucial to continue monitoring feedback not only in the early days after the release, but also in the future as the app evolves. People may ask you to enhance the app functionality with personal recommendations, shopping reviews, and so on. Chalk up, and users are going to appreciate it.

Cost of Building a Finance App

This is an estimation of finance app development costs with Purrweb, where we evaluated an MVP release with the core features and approach described in this article. However, before starting each project, our team discusses the idea and estimates expenses individually and free of charge.

As a bottom line

Let’s cover the most valuable insights once more.

• • Personal finance apps help bring costs and expenses in order, save, optimize budget, and find out the most ravenous shopping categories. Such applications are reliable assistants when it comes to growing financial consistency, speeding up savings, and aggravating the downsides.
  • The niche is promising. Figures prove that users appreciate personal finance management tools. This is rather promising for startups, as the number of budget app users has kept increasing over the last 4 years. To top it off, the finance app market occupies the largest share in the entire sector. As a result, we witness a promising but highly competitive niche.
  • Money management apps can be subdivided into two groups: complex and simple. Simple ones require manual data entry, they are faster and cheaper to build. Anyway, their features list games away compared to the complex apps. The latter offers automatic data entry, card and account integration, and enhanced tracking capabilities.
  • During the personal finance app development process, make sure users’ expectations have been studied thoroughly enough. As a rule, people want to receive visualized reports, personal cost, and expense reviews, and an opportunity to track their progress.
  • In case you want to build a personal finance app both for iOS and Android simultaneously, we recommend cross-platform development on React Native. It’s a cost-efficient and fast way for startups to release an application with a unified design and truly-native performance at the same time.
  • Start with building an MVP. This is going to help you with evaluating the idea in action and studying the audience. Minimum viable product development is usually a path of just five steps: product discovery, UX/UI design, writing the codebase and testing, collecting feedback, and further support.

Inquire for finance app development costs individually, as it all depends. Anyway, we strongly recommend starting with MVP, as this way product release expenditures are going to be much lower. If you are nursing a personal finance app idea right now, feel free to contact us and share it. Purrweb will help you create a reliable and elegant application.