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For the success of a startup, it is really important to have a relevant idea and a competent entry into the market. But the key component is a product of good quality. After all, even if the service meets the demands of the target audience and has no equivalents, no one wants to use an application with a bunch of bugs and long pages loading. Development is the most important stage of the work, and the application should be created by professionals in their field. Let's figure out how to hire developers for a startup: which competencies to look for, where to apply, and what is worth focusing on.
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Development is a costly activity from all points of view. You have to pay programmers’ salaries, wait for several months, be involved in the project yourself, discuss ideas with the team, and monitor the work. All of this is your time, money, and energy. Many startups waste resources because they decide to hire software developers for startups too early. So, first and foremost, the question to ask yourself is: do you really need to hire developers now? Figuring out how ready you are to develop a product can be tricky. Several tips you will find below.
🎯 You need to look for a programmer if you:
Do you recognize yourself in these points? It means that you can start developing a mobile app and get to know how to hire developers. If you have some doubts, here are a few more markers that show that it is too early to hire a programmer.
🎯 You don’t need to hire developers for a startup if you:
So, when you have a clear product idea, market research, and a budget for development, it’s time to look for developers. There are three options here. You can hire a freelancer, choose an outsourced development team, or hire staff. Each solution has its pros and cons. Let’s understand all the advantages and pitfalls.
The most low-cost and, it would seem, the easiest way is to refer to a freelancer to develop it.
👍 Advantages of working with a freelancer:
👎 Disadvantages of working with a freelancer
You can apply for the development of the product in an app development company — a web studio. A full-fledged team of designers, developers, and managers will work on the project.
👍 Here are a few reasons to turn to a team of professionals:
👎 Also there are several disadvantages to working with a studio:
The last variant is to hire developers for a startup for your office. This is probably the most uncommon case, but sometimes it makes sense.
👍 Why hiring software developers as staff might be a good idea:
👎 What are the disadvantages of this solution:
In current times more and more businesses prefer to go digital. And here arises the problem: how to find a skillful specialist who will meet all your demands? According to statistics, 86% of recruiters complain that it’s harder to find and hire developers for startups. We collected common problems that arise when you need to find a developer:
There is no lack of graduates but rather, tech graduates with the right skill set. Although the IT professions are quite popular nowadays, it is still hard to find a qualified specialist for a startup because most of them are already employed. So, startups need to choose: to search for the only unemployed super specialist or to hire a developer with no work experience.
Small startups usually don’t have money to hire an HR department that does all the headhunting and interviews. And it becomes complicated to find an app developer for your startup because you run a startup and can’t search for candidates by yourself. That’s why we recommend outsourcing the development process — outsourcing teams are better connected and help small startups delegate development tasks to them.
Hiring developers for your startup is a financial commitment. The startups that have limited means can’t afford to hire a whole development department. But if they do, they have to pay not only for the developers’ salaries but also for social security, annual leaves, and so on. If your business only starts you may want to hire an outsource development team to save time and money. Hiring a development studio is a great idea if you need a full-cycle development at an affordable price. Plus, the team is experienced and plays nicely together.
The majority of startups choose an outsourced team to create a product. A studio with a good reputation has many advantages over in-house developers and freelancers.
🎯 While working with the team, you can expect:
Since digital products in all areas are rapidly gaining popularity, there are a lot of development studios now. It is not necessary to be limited to your region — a lot of them work remotely.
There are studios of different sizes, and there are many approaches to development, too. For example, the classic approach involves working on the entire site step by step. But for startups, a “flexible” agile approach with Scrum methodology is more relevant. In this case, all the development time is divided into sprints, and for each sprint, the team produces a finished piece of product. For example, a Scrum team can develop a payment page for an online store with payment system integration in two weeks. This method allows better control over the development process, to change something already in the process, and to release the MVP to the market as soon as possible — with a minimum set of the most valuable features.
It is important to understand that the development of the product will not happen without your participation in any case. Regardless of the performers or the chosen methodology, you can’t just give the programmers a technical task and come back for the result in a few months.
For the success of the business, it is important to communicate with the team regularly: to discuss arguments, to see what has already been done, and to adjust future plans. Creating a product is all about collaboration. But true professionals will work autonomously much of the time, and come to you with specific questions and suggestions. The choice of a good software development company is important to minimize your labor costs and delegate as much as possible.
The main question is where do you find the right team of real pros? If you have never reached out for development services, this is a new market for you, and it can be difficult to navigate. Here are the most effective ways to hire developers for your startup.
1. Buzz marketing
If you don’t know whom to contact, ask your friends what good studios they know. This will help you learn about the work of companies, not from advertisements, but from people’s real experiences. Maybe that’s how you’ll choose your own contractor. Or, at least, you’ll understand exactly which teams you shouldn’t deal with. That’s valuable information too. However, the buzz marketing method is only good if you have a wide circle of professional acquaintances. If not, the information will be quite limited.
2. Corporate blogs and social networks
Subscribe to specialized social networking groups and read the corporate blogs of different companies. Firstly, this way, you can quickly begin to get your bearings in the market and learn about the big players. Secondly, you will identify studios whose approach is close to your heart and whose products suit you, and your search will become more specific.
3. IT conferences, contests, networking events
Business events are now taking place both online and offline. If you find out that a major conference or award is coming up, don’t be lazy to look through the participants. There might be interesting studios with experience that is relevant to you.
4. A usual search on the Internet
Enter the desired query into Google and start methodically browsing through the studios’ sites. This method is long and time-consuming, but it will help you to get maximum coverage. Pay attention to company portfolios. If there are not a lot of cases, or they were published about a year ago, it is a red flag. But dozens of cases, a few of which are very fresh, indicate that the studio has a lot of experience and developers are not sitting without work.
At the first stage of the search, it is better to select several studios, rather than one, and then choose from them. Write to each one with a description of your project and see what terms and prices they will offer you. Typically, application development takes at least 2-4 months and costs from $20,000 and more — depending on the complexity of the task. If too optimistic terms and prices are promised then you should be wary. On the contrary, if they offer to work long hours and for a lot of money, this is an occasion to find out what causes such prices. Find out how many people will be in the team, how the work is structured, and how you can control the process at various stages.
Talk in person with the teams whose conditions suit you — by meeting or calling, you will better understand whom you can work comfortably and effectively with. Do not rush in making a decision and do not be afraid to spend time on a thorough search. These efforts will definitely pay off.
The fate of your business will largely depend on the quality of programmers’ work. We have done detailed research on where to look for developers and how to choose them. Here are a few key tips to help you to hire developers for your startup and make no mistakes:
The more information you have, the easier it will be for you to decide and hire developers for your startup. At Purrweb, we specialize in MVP development for startups in different niches: from medicine to foodtech. Our specialists are always happy to answer any questions! To get a consultation, just fill out the application form below.
If you need to hire developers you need to consider all the steps written above. And now let’s sum it up.
So, now, it’s your turn to decide whether your startup is ready for hiring developers. If it is, our team of 170 professionals is ready to help you.
We will manage the whole development process: UI/UX design, mobile app development, QA, release, and post-release support — it’s all on us.
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If you want to hire a freelancer, it will cost you $60-100 per hour. Each developer in the in-house team asks for less money, about $45-60 per hour. But only one developer can’t do the entire project, and you need to hire someone else. Outsource developers get $25-45 per hour but it’s a solid team that is ready to dive into work using their well-established processes.
Do research. There are a few popular job boards such as Indeed, Google for Jobs, and so on. It would help if you decided what skills your future employee should have. Then, look through the list of candidates and find those who meet all your demands. Use recruitment agencies. Such an agency acts as an intermediary between you and a software developer. The agency is interested in finding the most suitable candidate for you. If you want to hire a freelancer developer, you can use such freelancer platforms as Toptal or Upwork. It’s a great option if you don’t mind your developer working remotely.
You are ready to hire a developer if you imagine your product in every detail, have a strong concept, and have conducted your product market research.
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