Key takeaways
- Before starting the online dating website development, you should: research your target audience, make sure your development partner has relevant cases in their portfolio, and decide on the essential features and monetization model.
- Typically, a dating website costs anywhere from $55,000 to $94,150 to design, develop, test, and deploy.
- Key features that any dating website should have are user profiles, a matching algorithm, notifications, chats, geolocation, payment options, and social media integration.
5 common types of dating apps and online dating websites
There are over 1,500 apps and websites on the online dating market. This number might seem overwhelming at first, but in reality, all these solutions are similar in functionality and can be broken down into 5 key categories:
1. Platforms for everyone. As the title of this category says, anyone can sign up for this dating site and use the app to start connecting with people.
Examples: Tinder, Hinge
2. Interests-based platforms. These dating apps and websites help people find their match based on interests and preferences. For example, music tastes or hobbies.
Examples: Tastebuds, POM, Bumble BFF
3. Platforms for celebrities. Want to go out with Pedro Pascal or Selena Gomez? Celebrity dating apps are where most famous people find a match.
Example: Raya
4. Religion-based platforms. Online dating can be challenging for users who want partners of a specific religious background. Luckily, there are many solutions on the market.
Examples: Christian Mingle, Muzz
Muzz, an app that helps single Muslims find a match, is available in 14 languages
5. Political views-based platforms. For people who want their partners to share the same political views, online dating can be tough. “Who did you vote for in the last election?” is not the greatest conversation opener, so people use certain niche dating apps instead to make sure to talk to like-minded users.
Example: The Right Stuff
4 things to consider before developing an online dating website
Before you create a dating website, there are several important decisions to make. They will ultimately impact your chances to succeed and grow. Here are 4 of the things you need to decide on:
Target audience research. The online dating industry is saturated, so you should know your audience very well before you build a dating website. Make sure you understand who your target users are, their needs, and what channels you can use to let them know about your product.
The expertise of your development team. Make sure your development partner has relevant cases in their portfolio. Dating apps, social networks, or other online peer-to-peer services indicate that they have relevant experience to create a dating website.
Monetization model. Consider in advance how your product will make money and your dating website promotion strategy. We guarantee that investors would want to know the answers to these questions.
Essential features. The key is to find a balance between what you want to see in the MVP and what you can afford with your budget. When you have an experienced team to create a dating website, it is not a complex task. The specialists will help you choose the key must-have features and stay within the desired costs.
7 essential features for a dating website
Starting a dating website and need to pick a must-have functionality for your product? Here are 7 key features that users will need:
1. User profiles
Let’s face it — a profile is like a resume. After a 5-second glance, the user will know if they want to know more or move on to the next candidate. A good dating website should let users present their interests and quirks in an easy-to-create and eye-catching profile. Make sure users can upload those family photos and fishing selfies, jot down their interests, and let potential matches know what they are looking for in a partner.
Match.com user profile page
2. Matching algorithm
A smart matching algorithm is the core of a successful dating platform. Swipe left or right, browse those profiles, sift through their interests, or play their favorite songs — each app finds its own way to help users find a perfect match. Find your approach to digital matchmaking and make sure it goes along with what a target audience wants and expects.
For Penguin Dating, we designed a short and fun multiple-choice questionnaire and created a compatibility algorithm that matches profiles with similar answers
3. Push or email notifications
How are users going to know when someone swipes right on them or sends them a funny and sweet first message? Web browser push and email notifications alert users when there’s action on your dating profile. Especially with various dating websites, make sure you help users stay up-to-date on recent activity and add a web notification API.
4. Chatting functionality
Once users find someone they click with, let them send messages or even voice clips. A good dating website should have a seamless chat functionality that lets users exchange conversation starters, text messages, gifs, voice memos, and other communication elements that will help digital romance flow.
OkCupid chat is simple but it covers the basics
5. Geolocation
For many people distance is a dealbreaker, therefore your users should know if their potential match is across the street or across the globe. Geolocation helps discover matches nearby and makes it easier to plan that coffee date or evaluate if this connection can get serious. Web apps use geolocation APIs to access location data from user devices and display it on their profile.
Match.com has a location-based feature that allows users to see if they have crossed paths with their connections in real life
6. Payment services
Real love might be seen beyond money, but dating services need to make a profit in order to survive and grow. Various dating websites usually offer different paid features and monthly subscriptions which include extended location search, super likes, profile visitors, and others. Any service should offer smooth and secure checkout options to get those benefits and connect with more users.
OkCupid offers monthly subscriptions of different tiers
7. Social media integration
An Instagram feed can say a lot about a person and social media integration lets users showcase their online personality seamlessly. Let your users link their Instagram or share their latest tweets to give your potential matches a deeper dive into their personality.
Key pages every dating website should have
Before you start to create a dating website, you should think about what’s going to be in it. First of all, the platform should cover the main needs of users — finding a partner and communicating. Also, the website should have pages that will help users learn more about your service and get help if they need it.
Below is a list of recommended pages to include in your dating website.
| Page | Description |
| Home page | The home page is the first thing users see, and you need to impress them from the start. It determines whether a visitor will sign up or not. The page should be visually appealing and highlight the benefits of your service. |
| Signup | This page should be straightforward and the registration process fast. To speed it up, you can add the option to sign up via social media accounts. |
| Subscriptions | If your dating website offers paid services, then a subscription page is essential. This page should describe the different plans available, their costs, benefits, and a way to make the purchase. |
| User profile | This is one of the most important pages. It should be highly customizable, allowing users to show their individuality. |
| Matches | Here, users can see a list of their potential matches. To improve the UX, you can add daily profile suggestions and compatibility scores. |
| Messages | To make communication more personal, add media sharing and video calling features. |
| Blog | A blog can provide useful resources for users, such as dating tips, success stories, and information about the latest updates. |
| Support | A support page is necessary to address user problems and questions. It should include FAQs, guides, and a live chat. |
| Contact us | Since not all questions can be answered with the information on the Support page, it is a good idea to have a Contact Us section for inquiries or business-related questions. |
| Terms of service | This page contains the rules and regulations that users must agree to when registering. This document should include the website’s rules of use, user rights, and privacy policy. |
Adding these pages will ensure your users are more satisfied with the platform which will increase engagement and conversions.
How to create a dating website: step-by-step guide
When you build a dating website, whether with an in-house team or outsourced developers, the workflow will look pretty much the same. There are 8 steps that everyone will follow:
1. Come up with an idea and validate it
If you’re a startup owner, it is your responsibility to create a valuable idea that matches the needs of target audiences and then validate it. Survey potential users and create a landing page or no-code app, but verify that the idea is worth investing money into before moving further.
2. Decide on the business model and monetization strategy
Make a plan of how your dating site will make a profit and grow further. Monetization strategy is the second thing investors will look at after your pitch deck, to decide if your idea is worth their time and capital. Make sure your chosen business model and monetization plans are bulletproof and consider the competition in the online dating market.
3. Find developers
Decide on a collaboration model you prefer and a type of contract with a software partner. You can outsource, outstaff your dating website development, or give it out to several freelancers. They can be paid on a time & materials (T&M) basis or charge a fixed rate for the whole project upfront. There is no one-size-fits-all in this field — choose what works for you and suits your requirements and expectations.
4. Shortlist features for MVP
Pick key features for your dating website, considering what functionality users are used to and what’s considered a golden standard on the market. Luckily, the online dating industry is vast and diverse, and there are many examples you can study when you build your own dating solution.
5. Think about branding and marketing strategy
While the developers are creating your dating site, you can focus on brand identity and marketing strategy for your final product. At this point, you should already choose the name and buy the domain. At the next step, UI/UX designers will help create a visual identity of the website and put together a UI kit, but for starters, you need to give them something. Gather references from various dating websites you like, create your brand description and voice, and write your mission and vision to establish a consistent theme for your company.
6. Create UI/UX design
UI/UX designers will take all relevant materials from you, map the user journey, identify main points, and start working on a design concept. Once you approve the aesthetic you want to go for, the designers will create mock-up screens and visualize your app on Figma. From this step forward, you will already have something to show potential investors and users.
And if you want to learn more about this process:
7. Build a dating website
While you work on investments, promo strategy, and user reach, the development team will write code for your dating website, run tests in different environments, and deploy the solution to the server. SEO specialists will join forces to optimize web pages for search engines and help your startup with visibility and searchability.
8. Launch and promote your dating website
As the last step, launch your MVP to the market and test your dating website with real users. But remember, the process of creating an online dating platform doesn’t end when you hit “Publish the website.” You need to market it to the right audience and make sure your product has a flow of new, interesting, and relevant people. Will you use a website that only has 30 user profiles of people in other cities from you? You know the answer.
Monetization strategies
Choosing a suitable business model will allow you to start making money early on and develop the platform further. Let’s take a look at the most common strategies.
Freemium. One of the most popular models out there, it allows users to enjoy the basic features of a dating website and pay for additional features. For example, the free version allows users to browse profiles and have a limited number of matches/messages per day.
The premium version can offer unlimited messaging, unique statuses, advanced search, and the ability to see who has viewed the profile. The advantage of this model is that anyone can sign up and, if they like the platform, become a paying user later.
Subscription. Users pay monthly, quarterly, or annually for access to the service. By offering discounts for longer subscription periods, you can encourage users to choose longer-term plans. You can also make tiered subscriptions — Basic, Premium, and VIP — each offering more benefits. This model provides a stable revenue stream.
In-app purchases. These are virtual goods or services. For example, users can purchase virtual gifts for each other, “boosts” to increase the visibility of their profile, or credits for any additional features your app might have.
In-app advertising. This is a popular monetization strategy, especially with users who are not ready to buy a subscription. The key is to make sure the ads aren’t too intrusive and don’t affect the user experience. Look for relevant lifestyle, fashion, or entertainment advertisers. That way, the ads will blend in with the site’s content and not stand out too much.
Also, you don’t have to use only one method. They can be combined to maximize the revenue. But remember that the combination you choose should not make your dating website uncomfortable to use.
For example, a user purchased a subscription, but they still get ads. This will only annoy the user, and make them stop using your service altogether. Use ads only in the free version, instead you can combine in-app purchases with a freemium model, and keep everyone happy.
The cost of developing a dating website
MVP is a tricky stage where the scope of the project can change on a whim. While you develop the solution, new online dating features can become relevant and you might want to add them too.
Let’s try to average out and review the costs to build an online dating website from an idea to a launched MVP.
Disclaimer: The estimation is provided by Purrweb and can vary, depending on the team’s hourly rate, location, and contract type. This is how much time it will take us to build a dating website on average.
| Stage | Scope | Timeline | Costs |
| Project planning | Plan the scope of the project and assign main tasks. | 1 week | Free ☺️ |
| UI/UX design | Map users’ journey, create interface concept, and present it to you | 120 hours | $6,600 |
| Development | Work on architecture and the interface on both client and server-side | 1200 hours | $72,400 |
| QA Testing | Search for bugs and fix them before the release | 60 hours | $1,500 |
| Project management | Manage the development process and control deadlines | 390 hours (throughout the project) | $13,650 |
Typically, a dating website costs $94,150 and requires 1380 hours of work to design, develop, test and deploy.
To sum up
Online dating is a lucrative field with many innovative and versatile solutions on the market. To get ahead of the competition and ensure the stability of your solution, choose a developer wisely.
In this article, we covered the basics of online dating development: talked about what makes dating sites work, looked at successful examples, and reviewed a step-by-step guide on how to make your own.
As we wrap up this guide, keep in mind that despite the tough competition, the online dating world is always looking for innovation. Most websites and apps are owned by the same companies and have been around for decades. With some creativity and a solid idea, you can find your niche and create an in-demand dating site that helps people find love.
Our experience
Our Purrweb team developed over 300+ successful projects, from the ideation stage to MVP and full-product launch. We have experience and expertise in different industries, as we’ve already created a web and mobile app for online therapy sessions in the United Kingdom, an app to party with friends, and a web app to track health metrics.
Developing a dating website is straightforward for us because we have experience in developing the Penguin Dating app and other dating-related projects. Get in touch with us today to receive a free estimation for your dating site.
